Luis

Castillo

Marketing Manager

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QUALIFICATIONS

  • Digital Marketing: Deep understanding of SEO, analytics, and digital marketing. Experience developing and deploying email campaigns using Klaviyo and Constant Contact.
  • Copywriting: I am an avid reader who enjoys research and writing effective sales copy. I would be very helpful developing marketing tactics and strategies. I'm also a firm believer in the use automation tools, Ai, schedulers and more.
  • Multimedia: I have over 10 years of experience in fashion and commercial photography, as well as advanced knowledge of filming and video editing. I am confident in my ability to create engaging video content that connects with customers.
  • Graphic Design: I have an impeccable attention to detail and am confident in my ability to handle multiple projects at once and report on my progress.
  • Adaptability: I am dependable, adaptable, and thrive in a high-pressure environment. I enjoy working in a quickly changing environment where priorities shift and am able to balance situations where creative interpretation and autonomy are required with those where marketing and creative directions are clearly defined.

ON FIRST LOOK

  • Orco's official website runs on WordPress: I have been working with WordPress for over 10 years.
  • The website needs a lead capturing form/device connected to a database.
  • Blog: Creating at least one article a month would help SEO, organic ranking and authority.
  • Social media accounts need attention.
  • Video Production: Before & After, time-lapse videos, educational videos.

BLOG TOPIC IDEAS

  • "10 Hardscaping Design Ideas to Transform Your Outdoor Living Space" (Images: Visual appeal - Inspiration)
  • "The Benefits of Hardscaping: Why It's Worth the Investment" (Numbers: Appeal to reason)
  • "Hardscaping vs Landscaping: What's the Difference and Which is Right for You?" (Contrast - Benefits)
  • "How to Choose the Right Hardscaping Materials for Your Home" (Educational)
  • "The Top 5 Hardscaping Trends for 2022" (Inspirational)
  • "DIY Hardscaping: How to Build Your Own Patio, Walkway, or Fire Pit" (Inspirational)
  • "Hardscaping for Curb Appeal: Boost Your Home's Value with These Ideas" (Appeal to reason)
  • "Sustainable Hardscaping: How to Create an Eco-Friendly Outdoor Space" (Reason & Emotion)
  • "Hardscaping for Entertaining: Create the Perfect Outdoor Party Space" (Visual & Emotion)

STRATEGY / IDEAS

  • Deep market research: Problems, opportunities, target audience, competitors.
  • Develop a plan and a calendar with defined goals and milestones.
  • Social Media: Choose platforms, connect them, use a scheduler.
  • Idea: Designate a host, hostess or spokesperson.
  • Instagram: Choose the right type of account, make use of features like highlights, guides, etc.
  • Video: Make use of long and short format video.
  • Video: Showcase beautiful homes with beautiful floors, add music and inspirational speech to get people hooked on aspirational thought.
  • Other video ideas: How-to, before and after, time-lapse, videos explaining properties, features, uses.
  • Contest: Get new flooring and installation in one room if…
  • Sponsorships: Partner up with creators in the construction, interior design and DIY niches, in order to create content. Create a referral program.

INSPIRATION

HASHTAGS

#satisfying #peopleatwork #viral #creative #work #workflow #viralvideo #construction #follow #foryou #fyp #flooring #viral #foryoupage #HardwoodFlooring #WoodFloors #InteriorDesign #HomeRenovation #FlooringInspiration #WoodenFloors #HomeDecor #InteriorStyling #FloorDesign #FloorTransformation #WoodFlooring #HomeMakeover #RenovationGoals #HardwoodFlooringIdeas #WoodenWonder #FloorFashion #FlooringSolutions #FloorInspiration #WoodenDreams #InteriorGoals #FlooringBeauty #HomeDesign #FlooringTrends #WoodenWonders #HomeTransformation #FlooringArt #WoodenArt #InteriorTransformation #FlooringMasterpiece #WoodenMasterpiece